From bell-bottoms to skinny jeans, the Gen Z generation is living it all. With the fast-moving fashion world, fashion influencers marketing is moving even more quickly. There is room for every cloth piece made, as with the social media connection getting stronger day-by-day, varied shopping is done by individuals online.
Now, there is no prediction, as to what will be trending in the fashion world, every minute there is a new trend settling in the genre. There are ample designers, models, influencers who are promoting the fashion industry with great finesse and knowledge. Thus, people do love to experiment with their clothing and become like their online role models.
Brands are also keen to collaborate with influencers and showcase their clothing line. One such platform is Zaful, the leading online fashion store. They are looking for a Zaful ambassador under its new influencer affiliation program. Online eCommerce platforms are gearing up for the new trails and are after increasing the sales with the help of such affiliations.
It doesn’t matter if you are a nano, micro, or macro fashion influencer, one just needs to have loyal followers, creative posting ideas, and a good engagement ratio with the audience. Here, in this blog, you will get to know some ideas to lure such big ecommerce platforms to your social media handler and enhance your creative space with such collaboration.
4 branding ideas to help fashion influencers crack the deal with online fashion stores like Zaful
#1 Choose the product as per your audience liking
A child is always attracted to his favourite candy.
People will engage to your page, only when you are sharing their likeable products. Social media has become a cut-throat competition for every item. Thus, one needs to provide content that the audience wants to see or get information about.
Being a fashion influencer, you have to get to know your audience before starting to collaborate with online clothing platforms. The very first collaboration question from the brand’s side will be about the followers and their likes-dislikes. Thus, deeply observe your audience comments, reviews, and overall engagement ratio. Accurate result analysis of engagement will become proof of your creative process online for the brands you collaborated with.
#2 Referral, sharing, promotion
These are three different branding ideas which an influencer can pitch to the online stores. Let’s have a gist of each of these tactics.
- Referral: An influencer has to refer the link to others and gain commission from a potential buy made through that particular referral link. There are different commission granted on different products, one can refer high commissioned ones to earn more money through online sales.
- Sharing: Share the website link to your loyal following via post or giveaway alert. Such sharing increases the online traffic of the platform and gives the business an organic engagement ratio.
- Promotion: An influencer can promote the website through blogs or his own website. Such promotion will lead to generating backlinks and will organically improve the SERP of the website. Eventually, it will result in organic traffic and might also get converted into generating sales.
#3 Put items for sale through website & blogs
People research a lot before buying an item online. When you are in the digital marketing field, one has to utilize all the online resources to promote the clothing brands. As there is a lot of competition for the fashion world, it is very much necessary for influencers to channelize all the online mediums for promotion possible. Websites and blogs are read by vivid audiences online, as an influencer, you can place items on sale with a clickable shop now button.
The audience who is visiting the website or blog is likely to indulge in such deals as their main goal of searching fashion-related influencer or blogs is to know the trending styles and buy such clothes or atleast know about it. In both scenarios, the brand will be noticed by the potential audience, and it might also get converted into sales.
#4 Create style guides and carousel ads
This branding idea requires a lot of creativity. As a fashion influencer, you are familiar with the style guide videos. But, how will you make it more engaging? One needs to change the background, fashion apparels, accessories, be with the millennial trend. You can also use AI technology to prepare a virtual tour of the clothing line. Thus, an influencer has to make the styling more accessible for the potential customer.
Collaborate with fashion brands!
Online fashion trends have no end and the same is the fashion influencer’s world. People are constantly experimenting with new styles and want their fashion game to ace at every level. If you are a fashion influencer looking to collaborate with brands like Zaful as their Zaful ambassadorthen there is an opportunity for such tie-ups.
There are many online platforms working as a bridge towards a successful collaboration between the brands and influencers. If you are a brand looking for influencers or an influencer looking for brands, such affiliate platforms are here to make it possible. Thus, influencer marketing is here to stay and so are the marketing tactics associated with it.
The above-mentioned branding ideas will definitely help your social media handle to flourish in the online fashion marketing tactic. Creative minds like you have ample of scope digitally. The digital arena has a lot to offer, but one needs to be patient and focused to avail a fruitful result. All over the world, influencer marketing is tested and is proven to be the best method of promoting a product. People are going to trust the experienced individual and the one they like to hear from, thus, without wasting your money on different marketing tactics, invest in the online creative mind’s business. There is a sure return for both the parties and also an opportunity for long term business relationships. Experience it for yourself.
ALso read about: Update your Digital Marketing Strategies in 2021