Make a logo design : It is no secret that your corporate logo is a significant contributor to your business, as it is the face of your company.
It’s a symbol that defines your brand and invites the customers to interact with it.
Besides this, a logo can help your brand get recognized in the minds of your target audience. This is because it is known as your company’s identity. Therefore, a well-defined logo helps your brand stay on top of your target audience’s minds.
According to Finances Online, around 90 percent of the global population recognizes the iconic Coca-Cola logo.
Do you know why?
This is because Coca-Cola’s logo demonstrates its brand story effectively and conveys a message that helps develop an emotional connection with its target audience.
However, to create an impact, your company’s logo should be designed appropriately. Are you wondering how to ensure a well-designed logo? Don’t worry, we’ve got you covered! Here are the 7 essential characteristics that can help make your logo design memorable:
#1 Should Be Strong and Make a Great First Impression
Research shows that people take 5 to 7 impressions to remember a brand. For that reason, the first impression that your logo creates is quite essential and plays a vital role in establishing brand identity.
So, as soon as your audience sees your logo, they should understand its meaning and everything that your brand represents.
A professionally designed logo will definitely convey your brand’s message and would have a strong place in front of your target audience compared to other brands. Therefore, your logo should be strong and have a balanced appearance which reflects your brand.
#2 Should Be Simple
We’ve often heard that simplicity is quite engaging and vital for branding. This is because a complex logo might not be the point of focus for your target audience and would not be clear enough to effectively reflect your brand values.
On the other hand, a simple logo would be more identifiable. Think about it yourself! When you think of some famous logos, what comes to your mind? Brands like Nike, Apple, and McDonald’s, right? All these brands have the simplest and most straightforward logos.
This means that adding too many design elements to a logo might make it look less interesting. So, the golden rule is that your company’s logo must be easily recognized.
#3 Should Be Unforgettable
By now, we know that your company’s logo should leave a great first impression. But have you thought, how?
The simple answer is by designing it according to your brand’s story. In order to make an impact, every element of your corporate logo – may it be color, typography, or type should represent the essence of your brand.
For example, we have countless pizza selling food chains in the market today, yet Pizza Hut manages to distinguish itself from the competition. How? The answer is because of its distinctive and compelling logo design. The red roof in the logo is one of the defining factors of Pizza Hut that helps its customers recognize its pizzas immediately.
Therefore, if you want your company’s logo to stand out, you should go for a simple logo design with a consistent color scheme that is easy for the audience to remember. It will surely have a powerful appearance among other brands. This is because too many colors and shapes might be forgettable and confusing for the audience, and your message can get lost in the design.
Are you looking for some logo design inspirations that are memorable and unique? Here are a few inspirational logo designs that you should definitely check out.
#4 Should Be Timeless
Creating a logo requires a considerable amount of time, money, and effort. Therefore, while creating one, bear in mind that its design should be timeless and adaptable.
Your business is constantly evolving based on changing customer needs and preferences, but you can’t update your logo every now and then. So, a well-designed logo is one that does not get outdated in a short period of time. And even past research has revealed that some of the best logo designs have a long life expectancy.
#5 Should Be Unique
In the intensely competitive markets of today, your logo design must always be unique. This is because an old or outdated design might somehow get lost in the crowd. Apart from this, an outdated logo design might fail to attract the targeted audience successfully. Therefore, your company logo should be designed memorably and drives your audience’s attention.
Wondering how to make your logo design unique? You can simply do so by selecting the perfect size, type, and colors for your company logo.
#6 Should Have the Right Font
It is no secret that font type is one of the most critical elements that can help your logo make an impact and stand out from the crowd. Besides this, it also helps reflect your brand values. This is because different font types have different meanings and attributes.
For instance, if you want your brand to exhibit a timeless and classic look, you should choose Serif fonts for your company logo. On the contrary, if you want to achieve a calm and relaxed look, your go-to font type should be script fonts.
Still not sure which is the perfect font type for your logo? Here are a few simple yet amazing tips that can help select the most appropriate font type:
- Understand your brand, and select a relatable font.
- Know your audience, and select the font type based on their preferences.
- Ensure that your logo text is readable.
- You can always see which font types your competitors have used in their logos for inspiration.
- Don’t go for a trendy font type because it might make your logo look outdated after some time.
All said and done, whichever font type you select, remember the golden rule that says simpler is better.
#7 Should Have the Perfect Color
We all know that colors play a crucial role in the branding of your business. As a result, while designing your logo, you should pay special attention to its color pallet. This is because colors depict different branding messages and emotions.
For instance, logos that are yellow in color evoke accessibility, youthfulness, and friendliness. Thus, if your brand is targeted towards youngsters, you can add yellow to your logo design.
According to a study, around 2 to 3 colors are commonly used to create brand logo designs.
This means that it is not a rule of thumb to limit your logo to a single color. You can always experiment with 2-3 colors in your logo for underlining the different aspects of your brand.
Apart from this, as you’ve heard, “simple is better,” there should be simplicity in the color palette of your choice as well. If you’re still unsure, you can check out some of the most common colors used in the top 100 known brands’ logos, shown in the image below.
Once you have understood and considered all the essential logo design characteristics, it is crucial to remember that your company’s logo might fail to influence your customers if it does not have a professional look and finish.
As a result, one solution is to hire a reputable logo designer who can create a professional logo design that innovatively communicates your brand story. However, if you want to avoid back and forth and rework, it is best to effectively discuss your logo requirements with the designer.
The Bottom Line
The final take away is that your logo must be well-designed and should reveal your brand identity successfully.
In today’s highly dynamic and competitive markets, only a memorable logo design can set your brand apart by catching the target audience’s attention. And when your customers become loyal to your brand and logo, they will ultimately pick your products while shopping. This, in turn, will make your company’s revenue grow by several folds.