Why Video Animation is the Future of Digital Marketing: 7 Key Reasons

Video Animation

Last Updated on May 12, 2023 by Team Experts

Video animation can help businesses reach new levels while successfully addressing the needs of customers. Besides, it provides you with an opportunity to interestingly communicate your brand story. You can effectively promote your products and services via animated videos that a video animation company can create for you. Not to mention, you can share your brand message in a compelling way through animated videos.

In addition, video animation allows you to connect with your target audience emotionally. Still, you need to execute your animated video right to make the most out of your video animation. Hiring one of the best video animation services to create your video can surely help you in this regard. Therefore, it is important you research to find a video production company that can create a one-of-a-kind animated video for you.

Moreover, video animation is also the future of digital marketing, and we shall tell you: How? We are going to share with you the seven key reasons in this post to justify, “why video animation is the future of digital marketing.”

Why Is Video Animation the Future of Digital Marketing?

Here are our seven key reasons to justify why video animation is the future of digital marketing:

1.   Video Animation Can Improve Conversions and Sales:

Video animation is one of the most effective ways for businesses to ameliorate conversions and sales. Besides, “Invisia,” reveals embedding video to a landing page can boost conversions by eighty (80) percent.

Further, animated videos can help you increase conversions and sales directly plus indirectly. It is because prospects may take their pictures with your product, which will indirectly promote your product.

Moreover, video animation certainly has the power to directly promote your product to convince prospects to buy it. You can create an animated video to show your customers how your product or service works, which can eventually boost conversions and sales for your business.

2.   Animated Videos Can Increase Brand Awareness:

Creating an animated video is not the simplest strategy when it comes to digital marketing. It is because it entails many steps, such as script creation, storyboard generation & approval, animation, and more. Still, creating an animated video can help you make your digital marketing efforts stand out. Video animation can help your business get a great ROI (Return on Investment) if you get your video right.

Moreover, we have already mentioned hiring one of the animation servicesthat can help you create a one-of-a-kind-animated video. However, you will need to invest several thousand dollars in hiring a professional video animation company to create a brilliant video. If you can create a brilliant animated video for your business, it will impress your audience. In addition, the viewers will share your video among their circles, which will eventually increase your brand awareness.

3.   Video Animation Builds Trust in a Business:

Customers will only spend money to buy your product or service if they trust your business. Besides, all content marketing strategies that businesses utilise should be towards building trust for a business. Video animation allows you to deliver useful and interesting information about your product or service to the target audience.

Furthermore, it takes time for businesses to establish customers’ trust in their brands. You can make your prospective customers trust your business with a fascinating animated video. You may deploy an animated video to educate and entertain your audience, plus make the audience trust your business.

4.   Animated Videos Generate Leads:

 Animated explainer videos can improve your SEO (Search Engine Optimization) efforts. Not to mention, Google ranks pages higher with multimedia content, such as video. If you have your animated video content well-optimised for the SEO with the relevant tags, search spiders will crawl & index your page, plus it will help your page to rank higher in search results.

Put differently, a well-optimised animated video can drive traffic to your website. In addition, it can help you generate leads from sites like YouTube and Facebook.

5.   Video Animation Allows You to Capture Your Audience on Mobile Phones:


Nowadays, many people use mobile phones to search for information from popular social media websites, such as Facebook. Facebook has immensely improved its video platform for social media users over time. Today, you can easily upload and share videos on Facebook.

In addition, you can successfully reach your audience on mobile phones via your animated video on social media sites. Not to mention, a one-of-a-kind animated video that you share on Facebook can go viral. Plus, it can help you generate a large number of leads for your business.

6.   Video Animation Encourages the Audience to Take the Right Action:

You can create an animated video to fascinatingly explain your product or service to the audience. The statistics from “Wyzowl,” reveal 83% of businesses effectively generate leads from animated videos placed on their website’s home page. Therefore, you may use an animated video to explain your product or service and encourage your audience to take the right action.  

7.   Animated Videos Effectively Engage Your Prospective Customers:

 Animated videos are fascinating to watch owing to the interesting content they have. Besides, advertisers are competing hard today to grab the audience’s attention towards products and services of businesses. Watching an engaging animated video lets the customers know how the product or service of a business can solve their problem. It also helps customers finally buy the product or service.  

Put differently, animated videos have the power to capture the audience’s attention, including your laziest prospects. Therefore, you may create an animated video to attract customers to your product or service with the upper hand over your competitors. Eventually, you will end up doubling your leads via your video animation.

To Finish

The following is a recap of our seven reasons to justify why video animation is the future of digital marketing:

  1. Video Animation Can Improve Conversions and Sales
  2. Animated Videos Can Increase Brand Awareness
  3. Video Animation Builds Trust in a Business
  4. Animated Videos Generate Leads
  5. Video Animation Allows You to Capture Your Audience on Mobile Phones
  6. Video Animation Encourages the Audience to Take the Right Action
  7. Animated Videos Effectively Engage Your Prospective Customers

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Anil is an enthusiastic, self-motivated, reliable person who is a Technology evangelist. He's always been fascinated at work especially at innovation that causes benefit to the students, working professionals or the companies. Being unique and thinking Innovative is what he loves the most, supporting his thoughts he will be ahead for any change valuing social responsibility with a reprising innovation. His interest in various fields and the urge to explore, led him to find places to put himself to work and design things than just learning. Follow him on LinkedIn

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